Update and distribute the company brochures/catalogues regularly.
Manage and update Google My Business listings and assist in replying to reviews.
Work closely with sales & production teams to propose weekly or monthly promotions of our company products to generate more online/offline engagement.
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Stay abreast of digital trends to implement effective hooks and clear CTAs that drive audience behaviour
Craft high-converting copy for digital traffic banners aimed at maximising CTR
Write compelling social media captions tailored to the distinct audiences of Facebook, Instagram, TikTok, and Telegram, balancing reach with conversion intent
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Generate high-performing content ideas, hooks, scripts, storyboards, and creative briefs for video production.
Coordinate with videographers, editors, designers, freelancers, and other content creators to ensure content is produced efficiently and to a high standard.
Oversee the end-to-end content production process, from ideation and scripting to publishing and post-launch analysis.
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Standards, Discoverability & Localization: Uphold content standards, metadata schemas, and taxonomy frameworks, identifying gaps and driving updates through appropriate governance channels. Apply SEO and AI discoverability principles (GEO, AEO) to optimize retrieval, while ensuring content structures enable high-quality localization and flagging systemic issues for resolution.
Cross-Functional Collaboration & Validation: Partner with Product, Engineering, Content Management, KM Operation, and Support Operation teams to ensure knowledge initiatives are accurate, timely, and contribute to support efficiency. Continuously validate that improvements result in better self-service success, reduced support friction, or an improved agent experience.
Mentorship & Team Development: Provide day-to-day direction, guidance, and support to junior team members, ensuring the overall quality of team output and supporting their professional development within the digital content field.
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Work closely with the Senior Content Creative across pre and post production, from creative briefs and treatments through to shoot days, edits and final delivery
Create motion graphics, sound design choices and visual overlays.Manage colour, sound and finishing decisions across every deliverable
Design and adapt supporting video assets across digital and physical touchpoints where required
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