As our primary visual storyteller and digital marketer, you will lead the digital workflow end-to-end. By combining authentic on-site team moments, modern performance marketing tools, and cutting-edge Generative AI, you will transform everyday F&B experiences into engaging, culture-defining social content and measurable business results.
You will operate as a one-person production engine. From sourcing team members to feature in clips, to leveraging cutting-edge Generative AI tools for visual effects, you will transform raw F&B concepts into high-performing, culture-defining social content.
Volume Target. Deliver a minimum of 8 short-form videos per brand per month, supported by photos, carousels, and stories.
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Edit engaging videos for TikTok, Instagram Reels, Facebook and other company channels.
Add suitable captions, graphics, music, colour correction and sound treatment while keeping information accurate and consistent with the company image.
Work with the content team toward approximately 40 approved short-form videos per month. Actual volume may vary according to campaign complexity and quality requirements.
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Build and manage relationships with MCN agencies, media companies, key merchants, content creators, macro KOLs and Singaporean celebrities
Organize marketing material design with internal and external teams for platform campaigns, ranking competition, sales awards and showcase promotions
Analyze creators weekly performance to deliver regular reporting on key operational initiatives and provide recommendations to optimize traffic and conversion
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Drive compelling narratives that resonate with target audiences and strengthen brand affinity across channels
Maintain consistency in tone, visual style and messaging across all digital touchpoints
Act as a brand ambassador, proactively building relationships with creators, industry partners and cultural tastemakers to identify new opportunities.
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