AI and Technology Proficiency: Experienced in using AI tools for content generation and optimization. Ability to leverage AI to enhance content creativity and effectiveness.
Create engaging, on-brand content and captions for daily social media postings, ads, and marketing campaigns.
Ensure the tone aligns with audience preferences and platform requirements.
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Tokmer Global Sdn Bhd yang dahulunya dikenali sebagai Tokmer Enterprise telah menjalankan perniagaan dalam industri F&B lebih daripada 3 tahun dan kini mempunyai 3 cawangan di Melaka, Malaysia di bawah jenama Tokmer Yong Tau Foo. Sepanjang tempoh operasi, mempunyai 30 orang staff dan mempunyai lebih daripada 10,000 pelanggan setia daripada Melaka dan seluruh Malaysia.
Lokasi HQ Tokmer Enterprise di Plaza Semabok, Melaka.
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Design: Build static and motion assets in Adobe Creative Suite to support always-on and organic programs.
Capture live: Attend brand events, product launches, and activations to capture real-time content on-site, collaborating with talent, ambassadors, and fans — point-and-shoot, on the ground, in the moment.
Brief creators: Partner with social strategists on highly collaborative creator briefs, so external partners produce content that feels authentic and high-performing.
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Stay up-to-date with industry developments, consumer behaviour, social media trends, and influencer marketing to generate relevant and innovative ideas.
Research and identify emerging digital trends, content formats, and platform opportunities that can strengthen campaign strategies.
Present and communicate creative concepts and strategic recommendations clearly and confidently to internal stakeholders and clients when required.
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Conduct regular market, competitor, and consumer research to identify emerging trends, content opportunities, and audience pain points that can be transformed into compelling content ideas.
Plan content pillars, creative angles, storytelling concepts, and posting schedules to ensure a consistent flow of relevant and engaging content across all social media platforms.
Ensure campaign content, creative assets, and production schedules are completed ahead of launch deadlines, maintaining a proactive content pipeline rather than reacting to last-minute requests.
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Conduct regular market, competitor, and consumer research to identify emerging trends, content opportunities, and audience pain points that can be transformed into compelling content ideas.
Plan content pillars, creative angles, storytelling concepts, and posting schedules to ensure a consistent flow of relevant and engaging content across all social media platforms.
Ensure campaign content, creative assets, and production schedules are completed ahead of launch deadlines, maintaining a proactive content pipeline rather than reacting to last-minute requests.
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Shoot, Edit and produce short-form videos for the company's digital platforms, including adding subtitles, background music, transitions, basic visual effects, and video enhancements.
Design promotional graphics, posters, and visual content for the company's social media and marketing channels, including Xiaohongshu, WeChat Channels, and the WeChat Official Account, while ensuring consistency with the company's brand identity.