Social Media Marketing
Digital Marketing Strategy
SEO/SEM
Content Creation
Campaign Management
Analytics and Reporting
Brand Management
Email Marketing
Social Media Management
ecommerce platform management
Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports on key metrics and insights for optimization.
Support the implementation of digital marketing strategies aligned with overall business objectives and brand positioning.
Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.
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Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports on key metrics and insights for optimization.
Support the implementation of digital marketing strategies aligned with overall business objectives and brand positioning.
Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.
...
Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports on key metrics and insights for optimization.
Support the implementation of digital marketing strategies aligned with overall business objectives and brand positioning.
Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.
...
Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports on key metrics and insights for optimization.
Support the implementation of digital marketing strategies aligned with overall business objectives and brand positioning.
Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.
...
Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports on key metrics and insights for optimization.
Support the implementation of digital marketing strategies aligned with overall business objectives and brand positioning.
Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.
...
Connect influencer activity to broader business outcomes (traffic, search, conversions), beyond engagement metrics
Bring a clear point of view on what the brand should and shouldn't do in culture
Develop social-first, creator-native creative frameworks — built for how people actually consume content, not adapted from traditional campaign thinking
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Connect influencer activity to broader business outcomes (traffic, search, conversions), beyond engagement metrics
Bring a clear point of view on what the brand should and shouldn't do in culture
Develop social-first, creator-native creative frameworks — built for how people actually consume content, not adapted from traditional campaign thinking
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Establish content standards, editorial guidelines, and maintain aconsistent tone across all communication channels.
Track and evaluate content performance using engagement metrics and updatethe content strategy based on insights.
Keep up to date with industry trends in content strategy, data literacy, and internal communications, and apply relevant practices to improve community content.
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Develop and own a content strategy that supports the goals of building a strong data and analytics culture across HDB, ensuring content is purposeful, audience-centred, and aligned with organisational priorities.
Define and maintain the content calendar, mapping content themes and formats to key community milestones, campaigns, and learning objectives.
Conduct audience research and needs analysis to inform content direction, ensuring materials resonate with HDB officers at varying levels of Data & AI familiarity.
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Develop and own a content strategy that supports the goals of building a strong data and analytics culture across HDB, ensuring content is purposeful, audience-centred, and aligned with organisational priorities.
Define and maintain the content calendar, mapping content themes and formats to key community milestones, campaigns, and learning objectives.
Conduct audience research and needs analysis to inform content direction, ensuring materials resonate with HDB officers at varying levels of Data & AI familiarity.
...
Connect influencer activity to broader business outcomes (traffic, search, conversions), beyond engagement metrics
Bring a clear point of view on what the brand should and shouldn't do in culture
Develop social-first, creator-native creative frameworks — built for how people actually consume content, not adapted from traditional campaign thinking
...
Strengthen brand story telling through SEO (Search Engine Optimization)-friendly content that enriches content diversity and boosts SEO through authentic engagement
Align APAC SEO content strategies and initiatives with the global SEO roadmap, ensuring consistency while addressing regional market nuance
Consolidate different market needs around SEO-friendly content and establish comprehensive APAC strategy that embraces market specifics
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Monitor livestream and video performance throughout the campaign lifecycle, analyse key performance metrics, identify growth opportunities, and translate insights into actionable recommendations to optimise future campaign strategies.
Continuously review operational processes to improve execution efficiency and maximise business outcomes
Bachelor’s Degree in marketing, communications or business admin or related field
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Build and scale AI-powered content moderation systems for Bilibili’s global content distribution; translate platform policies and community guidelines into standardized model features to continuously improve precision and recall.
Design end-to-end content moderation workflows and optimize review, escalation, and adjudication logic to maximize efficiency in human-AI collaboration.
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