Develop and execute incrementality measurement studies to isolate true campaign impact, including A/B testing, holdout analysis, and matched market approaches for paid marketing campaigns.
Build and maintain Media Mix Modeling (MMM) frameworks to quantify the impact of paid marketing spend across channels, optimize budget allocation, and forecast campaign performance.
Design and conduct geo-lift studies to measure causal impact of paid marketing initiatives at regional or market levels, supporting strategic decision-making and ROI validation.
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Collaborate with affiliates on localized inputs, system rollouts, and user enablement via standard platforms like Cornerstone
Identify operational bottlenecks to provide continuous feedback and drive process standardization, automation, and workflow optimization
You hold a BSc/MSc degree (desirable in Digital Marketing, IT, Communication, or Business) with 1–3 years of digital operations or shared services experience
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Looking for the creative soul with intellectual curiosity.
We’re looking for a creative and driven Junior Marketing & Content Creator to join our growing team. In this role, you’ll be at the heart of our brand storytelling — creating engaging digital content, assisting in marketing campaigns, and helping to grow our online presence across multiple platforms.
If you’re passionate about digital marketing, social media trends, and content creation — and you’re eager to learn fast in a tech-driven environment — this is for you.
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Candidates should possess performance marketing skills, including managing paid search, social media ads, and basic analytics tools (e.g., Google Analytics, ad platforms).
Relevant experience in B2B marketing, FMCG, vending, or hospitality industries is beneficial.
Ability to work on-site in Petaling Jaya, manage multiple projects, and meet deadlines in a fast-paced environment.
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