Supports all other marketing activities as required.
To collaborate with the Marketing Department for content creation and to gain higher exposure for our product/services.
Lead the day-to-day execution of social post. Making sure the message is always clear, consistent and fresh. Increase brand awareness and viewer traffic.
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Video Production
Social Media Management
Storyboarding
Lighting
Audio Recording
Video Editing
Talent Management
Content Creation
Camera Operation
Digital Marketing
Video Production
Social Media Management
Storyboarding
Lighting
Audio Recording
Video Editing
Talent Management
Content Creation
Camera Operation
Digital Marketing
Video Production
Social Media Management
Storyboarding
Lighting
Audio Recording
Video Editing
Talent Management
Content Creation
Camera Operation
Digital Marketing
Manage and monitor social media channels, creating content calendars, scheduling posts, and engaging with followers to build brand awareness and community.
Analyze marketing campaign performance using relevant metrics and provide insights for optimization and future strategies.
Collaborate with internal teams, including sales and creative, to ensure alignment of marketing efforts with overall business goals.
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Create TikTok-style videos featuring product selling points, engaging hooks, scripts, visual direction, and basic video editing.
Monitor key video performance metrics, including views, CTR, watch time, engagement rate, conversion rate, GMV contribution, 6-second view rate, and livestream traffic.
Evaluate the reasons behind strong or weak video performance and recommend improvements to hooks, scripts, visuals, product positioning, captions, and posting schedules.
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Apply knowledge of paid advertising principles (e.g., audience targeting, campaign structure, performance metrics) to inform and enhance organic content strategy and audience segmentation decisions.
Collaborate with the marketing team to brainstorm and implement innovative organic marketing initiatives, staying up-to-date with the latest digital marketing trends, tools, and best practices.
Help maintain and update the company's social media and other digital assets, ensuring content is current, accurate, and optimized for search engines, AI Models.
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Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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Engage with followers: Respond to comments, direct messages, and mentions in a timely and friendly manner to build brand loyalty.
Monitor conversations: Keep an eye on user-generated content, mentions, and hashtags relevant to the brand or industry.
Support customer service: Address basic customer inquiries or concerns via social media channels, escalating more complex issues to senior team members.
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