Video Production
Social Media Management
Storyboarding
Lighting
Audio Recording
Video Editing
Talent Management
Content Creation
Camera Operation
Digital Marketing
Video Production
Social Media Management
Storyboarding
Lighting
Audio Recording
Video Editing
Talent Management
Content Creation
Camera Operation
Digital Marketing
Content Creation
SEO Strategy
Social Media
Email Marketing
Copywriting
Campaign Management
Market Research
Analytics Reporting
Brand Awareness
Communication Skills
Time Management
Creativity
Monitor social media channels for industry trends, competitor activities, and customer feedback, providing insights and recommendations for improvement.
Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
Collaborate with the marketing team to align social media efforts with broader marketing campaigns and company objectives.
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Video Production
Social Media Management
Storyboarding
Lighting
Audio Recording
Video Editing
Talent Management
Content Creation
Camera Operation
Digital Marketing
Manage and monitor social media channels, creating content calendars, scheduling posts, and engaging with followers to build brand awareness and community.
Analyze marketing campaign performance using relevant metrics and provide insights for optimization and future strategies.
Collaborate with internal teams, including sales and creative, to ensure alignment of marketing efforts with overall business goals.
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Create TikTok-style videos featuring product selling points, engaging hooks, scripts, visual direction, and basic video editing.
Monitor key video performance metrics, including views, CTR, watch time, engagement rate, conversion rate, GMV contribution, 6-second view rate, and livestream traffic.
Evaluate the reasons behind strong or weak video performance and recommend improvements to hooks, scripts, visuals, product positioning, captions, and posting schedules.
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Apply knowledge of paid advertising principles (e.g., audience targeting, campaign structure, performance metrics) to inform and enhance organic content strategy and audience segmentation decisions.
Collaborate with the marketing team to brainstorm and implement innovative organic marketing initiatives, staying up-to-date with the latest digital marketing trends, tools, and best practices.
Help maintain and update the company's social media and other digital assets, ensuring content is current, accurate, and optimized for search engines, AI Models.
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Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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