Social Commerce — own growth on TikTok Shop, Shopee, Lazada, website and live commerce, partnering closely with Sales on GMV.
Creator Economy and MCN — build one of the region’s strongest health and beauty creator ecosystems and position our in-house creator network as the partner of choice.
AI Content Studio — lead in-house creative and AI production, scaling thousands of high-quality assets a year.
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Leadership
Digital Marketing
Digital Marketing Strategy
Marketing Strategy
Social Media Marketing
Market Analysis
Cross-functional Collaboration
Team Leadership