Plan product assortment, stock purchases, and replenishment requirements based on sales trends, market demand, distribution needs, and inventory performance.
Integrated Marketing & Commercial Excellence: Develop and execute integrated marketing campaigns across ATL, BTL, digital, and consumer activation channels. Ensure effective allocation of A&P investments and evaluate ROI to maximize business impact.
Lead paid media buying and structured ad creative testing across Meta, Google and TikTok, including campaign setup, budget allocation, audience targeting, optimisation and performance reporting.