FYLL (Reneu Group) Hiring! Full Time Assistant Brand Manager in Federal Territory - Ricebowl

Full role and company info: *************

Website: *************

About FYLL

FYLL is on a mission to make more Malaysians healthier, one complete meal at a time. We’re growing fast across DTC, marketplaces and retail, with 150+ locations rolling out in Q*************. That means more places to show up, more customers to reach, and more opportunities to build the brand. We’re a small team, so you’ll get real ownership from day one.

The role

FYLL is looking for a commercially minded and hands-on Assistant Brand Manager to help grow the brand across our DTC, marketplace and offline channels. You’ll care as much about contribution margin as you do about a good-looking launch.

This is not a traditional brand role focused only on campaigns and coordination. You’ll work closely with the Brand Manager to connect brand, growth and e-commerce, owning key commercial outcomes across Shopify, Shopee, Lazada and TikTok Shop while helping us build a stronger and more consistent FYLL brand.

Growth & E-Commerce

• Own day-to-day growth and commercial performance across Shopify, Shopee, Lazada and TikTok Shop.
• Manage storefront updates, product listings and promotional mechanics.
• Lead CRO and A/B testing initiatives across product pages, landing pages, offers and the overall customer journey.
• Lead paid media buying and structured ad creative testing across Meta, Google and TikTok, including campaign setup, budget allocation, audience targeting, optimisation and performance reporting.
• Lead SEO and AEO efforts to improve organic discovery and high-intent traffic.
• Monitor website, marketplace and campaign performance using GA4 and platform analytics, turning data into clear actions.
• Keep a close eye on CAC, LTV, AOV and contribution margin to ensure growth is commercially healthy.

Retention & Customer Lifecycle

• Plan and execute FYLL’s EDM and WhatsApp marketing calendar, working across campaigns, customer segments and automated flows.
• Improve lifecycle journeys including welcome, abandoned cart, post-purchase, replenishment, subscription and win-back flows.
• Identify opportunities to improve first-to-second-order conversion, purchase frequency and subscription retention.

Brand & Integrated Campaigns

• Work closely with the Brand Manager to translate business priorities into clear, integrated campaign plans across TikTok, Instagram, Facebook, e-commerce, retail and other relevant touchpoints.
• Monitor organic content and social performance across TikTok, Instagram and Facebook to identify audience insights and inform future campaign planning.
• Support product launches, brand collaborations, events and other integrated marketing initiatives from planning through execution and post-campaign review.
• Stay close to consumer behaviour and category trends, translating observations into useful recommendations.

Retail, Trade Marketing & NPD Support

• Support the Brand Manager in coordinating retail launches, trade campaigns, promotional rollouts, POSM and partner deliverables.
• Assist with consumer, market and competitor research for new product development.
• Help ensure product launches and campaigns are coordinated consistently across online and offline channels.

You’ll probably enjoy this role if you…

• Are commercially minded and comfortable connecting marketing activity to revenue, margins and customer behaviour.
• Have strong brand and content judgement, even though you may not be the person shooting, designing or editing the content.
• Can build clear briefs and confidently coordinate agencies, creators, freelancers and team members.
• Are highly proactive, organised, resourceful and comfortable working in a fast-moving environment where priorities can evolve.

What you’ll need

• Approximately 3–5 years of relevant experience across brand management, growth marketing, e-commerce or DTC marketing, preferably within FMCG, food, wellness, retail or consumer brands.
• Hands-on experience managing paid media and e-commerce channels, with strong working knowledge of Meta Ads, Shopify and marketplace platforms.
• A bachelor’s degree.

Nice to have

• Familiarity with GA4 and CRO.
• Proficiency in Mandarin. FYLL has a sizeable Mandarin-speaking audience and creator base.
• Comfort using AI tools and automation to improve research, analysis, reporting, planning and workflows.

What you’ll get

• A hybrid and flexible working arrangement
• Meaningful ownership across brand, DTC growth and e-commerce
• Direct exposure to how a fast-growing consumer brand is built across online, retail and real-world touchpoints
• Room to experiment, test ideas and improve how FYLL grows
• Free FYLL products to keep you fuelled

How to apply

Apply here on LinkedIn, or send your CV to ************* with the subject line “Application - Assistant Brand Manager”.