Hays Hiring! Full Time Senior Brand Manager (FMCG) in Federal Territory - Ricebowl

Be the person to drive growth and innovation in Malaysia's leading noodle category.

Your new company

Join a well-established consumer brand with a strong heritage and market presence. As the Senior Brand Manager, you will play a key role in driving brand growth, leading innovation initiatives, and delivering impactful campaigns that connect with consumers.



Your new role

• Develop and execute annual brand strategies, marketing plans, and consumer campaigns to drive growth and achieve business objectives.
• Lead end-to-end product launches and innovation initiatives, from concept development through to successful market execution.
• Drive impactful digital, social, and integrated marketing campaigns to strengthen brand relevance and consumer engagement.
• Leverage Nielsen, Kantar, market research, and sales data to identify growth opportunities, consumer insights, and competitive advantages.
• Collaborate closely with cross-functional teams including Sales, Trade Marketing, R&D, Manufacturing, and external agencies to deliver winning go-to-market strategies.
• Manage A&P budgets, track brand performance, and lead high-performing teams to ensure strong commercial results and marketing ROI.

What you'll need to succeed

• At least 8 years of brand or marketing experience within FMCG or other fast-paced consumer brands.
• Proven experience in leading end-to-end marketing campaigns, product launches, and innovation initiatives.
• Strong understanding of brand strategy, consumer insights, and the full marketing mix.
• Data-driven and commercially minded, with experience leveraging Nielsen, Kantar, or other market intelligence tools.
• Strong stakeholder management and leadership skills, with the ability to influence and collaborate across cross-functional teams.

What you'll get in return

• Shape growth and innovation within a leading FMCG category.
  
• Leverage Nielsen/Kantar insights to drive brand decisions.
• High-impact leadership role with strong career progression.

What you need to do now




If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.