Proactively identify, pitch and secure compelling stories in leading business, financial, broadcast, technology and crypto publications, driving consistent, high-quality media coverage.
Manage project timelines and budgets effectively, coordinating with contractors, suppliers, and other stakeholders to ensure projects are completed on time and within budget.
Write and proofread communication materials i.e., press releases, responses for media queries and interviews, boilerplates, management biographies, fact sheets, media kits, etc.
Participate in publicity and outreach events to bring awareness of CSIT to prospective audiences and at the same time, learn more about the target audiences and how to better speak to them.
Monitor and implement branding, communications, content and PR initiatives across ATL, BTL, OOH and digital platforms, and recommend improvements where appropriate.
Campaign Collaboration: Work with Campaign Marketing early in the planning stage to decide on the strongest communication angles and message hierarchy.
Stakeholder Management: Build and maintain trusted relationships with editors, journalists, government agencies, industry partners, and institutional stakeholders.