Handle B2B/dealer marketing, including campaigns and resources for spas, salons, aestheticians and dealers, plus helping develop a professional resource platform similar to PevoniaPro.
Campaign Collaboration: Work with Campaign Marketing early in the planning stage to decide on the strongest communication angles and message hierarchy.
Own the Content Portfolio: You are accountable for the full content portfolio of your assigned brands — the content you personally shoot and edit, the AI-assisted assets you produce when a live shoot isn’t possible, and the influencer/creator content you help bring in. All of it is judged on the same bar: does it earn attention and represent the brand well.
Event planning and coordination, that includes, where applicable, facilitate and manage RFQs, RDAs, material due diligence process management, identifying vendors to solicit quotations (as per procurement SOP) and vendor creation / management; logistic arrangements for meetings (hotels, flight, transportation, meals, etc.; prepare agreements and documents related to events e.g., consultancy agreements, HCO agreements etc;. Events includes both internal and external events for internal Commercialization team and/or external (HCOs, PO, societies)
Budget Optimization: Champion the "doing more with less" philosophy. Reallocate budgets from low-yielding traditional media to high-impact hyper-local digital and community activations.
Assist in the coordination of events, activations, and partnerships to generate buzz and excitement around planned marketing activities, working closely with external vendors and partners as needed.
Work closely with Sales, Trade Marketing, E-commerce, and cross-functional teams to align marketing initiatives with business objectives and channel opportunities.