Create and manage Meta (Facebook & Instagram) advertising campaigns, including campaign setup, audience targeting, budgeting, optimization, and performance analysis.
Create and manage Meta (Facebook & Instagram) advertising campaigns, including campaign setup, audience targeting, budgeting, optimization, and performance analysis.
Own the Business Intelligence and reporting ecosystem — define standards for dashboards, metrics, and KPI definitions so the business works from a single source of truth.
Own the Business Intelligence and reporting ecosystem — define standards for dashboards, metrics, and KPI definitions so the business works from a single source of truth.
Allocation Optimization Balance technical optimization with practical business constraints such as stock availability, demand, store capacity, and operational feasibility. Challenge model recommendations when results do not align with business reality.
Design and evaluate A/B tests for loyalty offers, push notifications, rewards and customer journeys. Define hypotheses, eligibility, randomised test and control groups, sample sizes, test duration, success metrics and commercial safeguards before launch.