Apply knowledge of paid advertising principles (e.g., audience targeting, campaign structure, performance metrics) to inform and enhance organic content strategy and audience segmentation decisions.
Collaborate with the marketing team to brainstorm and implement innovative organic marketing initiatives, staying up-to-date with the latest digital marketing trends, tools, and best practices.
Help maintain and update the company's social media and other digital assets, ensuring content is current, accurate, and optimized for search engines, AI Models.
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Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
Apply knowledge of paid advertising principles (e.g., audience targeting, campaign structure, performance metrics) to inform and enhance organic content strategy and audience segmentation decisions.
Collaborate with the marketing team to brainstorm and implement innovative organic marketing initiatives, staying up-to-date with the latest digital marketing trends, tools, and best practices.
Help maintain and update the company's social media and other digital assets, ensuring content is current, accurate, and optimized for search engines, AI Models.
...
Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
Apply knowledge of paid advertising principles (e.g., audience targeting, campaign structure, performance metrics) to inform and enhance organic content strategy and audience segmentation decisions.
Collaborate with the marketing team to brainstorm and implement innovative organic marketing initiatives, staying up-to-date with the latest digital marketing trends, tools, and best practices.
Help maintain and update the company's social media and other digital assets, ensuring content is current, accurate, and optimized for search engines, AI Models.
...
Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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Coordinate with the sales team to ensure marketing efforts align with sales objectives, contributing to business growth.
Assist in the planning and execution of marketing campaigns across digital, social, CRM, and offline platforms, with a focus on optimizing performance.
Analyze customer behavior and sales funnels to provide actionable insights that improve campaign effectiveness and the overall customer journey.
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Develop and execute incrementality measurement studies to isolate true campaign impact, including A/B testing, holdout analysis, and matched market approaches for paid marketing campaigns.
Build and maintain Media Mix Modeling (MMM) frameworks to quantify the impact of paid marketing spend across channels, optimize budget allocation, and forecast campaign performance.
Design and conduct geo-lift studies to measure causal impact of paid marketing initiatives at regional or market levels, supporting strategic decision-making and ROI validation.
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Own the Business Intelligence and reporting ecosystem — define standards for dashboards, metrics, and KPI definitions so the business works from a single source of truth.
Establish and govern a consistent metrics layer (semantic definitions, naming, calculation logic) to prevent conflicting numbers across teams.
Oversee development and maintenance of executive, operational, and self-service dashboards.
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Partner with People & Culture and business leaders to translate their needs into analytics priorities, ensuring projects are aligned with business impact.
Bachelor's degree in a quantitative field (Data Science, Statistics, Information Systems, Business Analytics) or equivalent professional experience
Proven experience in a data analytics role, with demonstrated success in improving analytics capabilities or leading analytics projects. HR or people analytics experience is preferred
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