Assist the Head of Department in setting targets for global campaigns, monitor performance and collaborate with relevant region, station or channel teams to optimize based on key performance indicators (KPIs) such as ROAS, CPA, and conversion rates.
Facilitate monthly (or as and when required) station catch-ups to review POS performance including IBE metrics
Spearhead best practices and SOPs for marketing operations and workflow
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Content Creation
Social Media Management
Canva
CapCut
Video Editing
Photography & Videography
Copywriting
Creativity
Communication
Time Management
Teamwork
Trend Research
Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROl.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
SEO
Market Trends
Social Media Management
Excellent Chinese proficiency (strong Chinese writing skills are mandatory)
Basic English skills (sufficient for daily communication and reading)
Priority given to candidates with proficient Chinese input and clear writing expression
Proficient in short video shooting / CapCut / Canva / editing tools
Background in marketing / e-commerce / health care / medical / beauty industry is a plus
experience in content creation for Facebook / TikTok / Reels / Xiaohongshu
experience in advertising copywriting
中文能力良好(必须具备良好的中文写作能力)
英语基础即可(能基本沟通与阅读)
会中文输入法、文案表达清楚者优先
做过 Facebook / TikTok / Reels / 小红书内容
广告文案经验
有营销 / 电商 / 保健 / 医疗 / 美容行业经验更佳
designing software
Creative thinking
attention to detail
Good communication
Problem solving skills
Multi-tasking
proactive
Social Media Marketing
Digital Marketing
Content Creation
Teamwork
Marketing Strategy