Collaborate with sales, product development, and external agencies to create compelling marketing collateral, promotional materials, and point-of-sale materials (POSM) that resonate with the target audience.
Manage and optimize digital marketing campaigns across various platforms (e.g., social media, search engines, email) to ensure maximum reach and return on investment.
Conduct market research and competitor analysis to identify trends, opportunities, and potential threats, providing insights to inform marketing strategies.
Support the planning and implementation of digital marketing campaigns, including email marketing, paid social media advertising, and search engine optimization (SEO) efforts.