Use digital and CRM tools to support customer engagement, including data-driven call planning, next-best-action recommendations, and personalised omnichannel journeys.
Collect and share market insights, customer needs, competitor activity, and territory opportunities to support business planning and execution.
Collaborate closely with Marketing, Medical, Value & Access, Execution Excellence, and Sales leadership teams to deliver aligned business outcomes.
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Accountable & Responsible for developing omnichannel strategy & priority channels for the Category/sub-Category and work with Channel Managers to recommend tailored Category Channel plans in line with overall market strategy.
Monitoring promotional trends, initiatives and competitor actions by Category/sub-Category, priority channels and strategic customers. Identify and recommend promotional opportunities for Nestle categories and Brands.
Recommending clear promotional guidelines based on shopper understanding and current market knowledge.
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