Overall, Job Function

The Senior Product and Solution Manager drives product strategy, solution innovation, and go-to-market enablement across digital advertising, marketing technology, AI-enabled products, and customer engagement solutions. The role works closely with business, sales, product development, engineering, operations, and strategic partners to turn market opportunities and customer needs into scalable, commercially viable solutions across Southeast Asia.

The ideal candidate combines strong product management, commercial thinking, stakeholder management, and digital advertising expertise. Practical experience or knowledge in AI product management, including identifying suitable AI use cases and managing AI-enabled products from concept to adoption, will be an important plus point.

Primary Responsibilities

Product Strategy & Innovation

Develop and execute product roadmaps aligned with business objectives and agreed priorities.
Identify new market opportunities and emerging digital advertising, marketing technology, and AI capabilities.
Evaluate industry trends, competitors, and customer needs.
Drive innovation across advertising, marketing, AI, retail media, commerce, the creator economy, and customer engagement solutions.
Build business cases for new product initiatives.

Product Management

Product Management methodologies
Manage the full product lifecycle from discovery and ideation through development, launch, adoption, and continuous improvement.
Prioritize product enhancements based on market demand and business impact.
Work closely with engineering, data, AI, design, and operations teams on product planning, validation, and delivery.
Ensure products remain useful, responsible, competitive, scalable, measurable, and commercially viable.
Manage product documentation and internal knowledge, including AI product requirements, use-case definitions, data dependencies, evaluation criteria, governance considerations, and adoption guidance.

Sales Enablement & Commercial Support

Support regional and local sales teams during pitches.
Develop sales playbooks and product positioning.
Conduct product training and solution workshops.
Assist with major client proposals and strategic accounts.
Work with sales leadership on product commercialization strategies.

Cross-functional Collaboration

Engineering Team
Product Operations Team
Creative Team
Ad Operations & Yield Management Team
Influencer Partnership Team
Sales Teams
Country Manager

Additional responsibility:

Ensure product launches are delivered on time and adopted successfully

Strategic Partnerships Identify and manage strategic partnerships with:

Advertising technology companies
Data providers
AI vendors
Media partners
Commerce platforms
Martech vendors
Global technology partners

Additional responsibility:

Evaluate commercial opportunities and partnership models

Market Intelligence Continuously monitor:

Competitor products
Industry trends
Emerging technologies
Consumer behavior
Advertising ecosystem developments

Additional responsibility:

Provide strategic recommendations to management.

Product Operations & Governance

Establish product development processes.
Define product KPIs.
Monitor product performance and adoption.
Improve workflow efficiency.
Ensure documentation and product governance standards.

Team Leadership & Mentoring

Guide and mentor product and solution team members and project stakeholders.
Promote a collaborative, accountable, and customer-focused product culture.
Support capability building and knowledge transfer across the team.
Provide coaching, feedback, and practical support to team members where required.
Promote cross-functional collaboration.

Key Performance Indicators (KPIs)

Product revenue growth
New product launches
Product adoption rate
Sales enablement effectiveness
Client satisfaction
Product profitability
Time-to-market
Strategic partnership growth
Product innovation pipeline
Regional market expansion support

Requirements (Eligibility)

Education

Bachelor’s Degree in Business, Computer Science, Information Technology, Marketing, Engineering, or a related discipline.
MBA is an advantage.

Experience

5 –10 years of experience in Product Management, Digital Media, Advertising Technology, Martech, or related solution roles.
At least 3 years of experience leading products, projects, cross-functional teams, or major solution initiatives.
Strong understanding of the digital advertising ecosystem.
Experience working with regional teams is preferred. Hands-on experience managing AI-enabled products, generative AI solutions, intelligent automation, or data products is a strong advantage.
Proven track record of launching, commercializing, or scaling successful products and solutions.

Good to Have Technical Knowledge

AI product management, generative AI applications, automation, and data-driven product capabilities
Advertising & Marketing Technology
Digital & Programmatic Advertising
DSP / SSP / Ad Serving
Google Marketing Platform, Meta, TikTok, LinkedIn, and major ad-tech ecosystems is an advantage.
Influencer Marketing / Social Media Marketing
Retail Media & Shopper Marketing
Customer Data Platforms
Data Insight & Analytics Analytic

Skills & Competencies

Strategic thinking
Product vision and roadmap management
Commercial acumen
Team leadership and mentoring
Stakeholder management
Presentation and communication
Problem-solving
Data-driven decision making
Project management
Negotiation
Innovation mindset
Regional collaboration

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