Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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Currently pursuing or recently graduated from a Diploma or Bachelor's Degree in Marketing, Communications, Mass Communications, Advertising, Digital Marketing, Creative Media, Graphic Design, Multimedia, Business or a related field.
Able to commit to the required internship duration.
Comfortable working in a fast-paced F&B / retail environment.
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Undergraduates and graduate students in the field of Mass Communications/Digital or Social Media Marketing/Creative Media/PR/Advertising are preferred.
Proficient in written and verbal communication skills in English and Bahasa Malaysia.
Outgoing and has an open communication style, critical thinking mindset, attention to detail, reporting, and presenting skills.
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Possess a Diploma in Advertising, Marketing, Media, Communications, or any related field.
Knowledge or experience in digital marketing, social media and content creation.
Proficient in content management systems, graphic design software (Canva), video editing software (like Capcut or any other software) and social media platforms.
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Undergraduates and graduate students in the field of Mass Communications/Digital or Social Media Marketing/Creative Media/PR/Advertising are preferred.
Proficient in written and verbal communication skills in English and Bahasa Malaysia.
Outgoing and has an open communication style, critical thinking mindset, attention to detail, reporting, and presenting skills.
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-Strong interest and basic knowledge in marketing, especially social media- Passionate about planning and executing content- Familiar with major social media platforms (Instagram, TikTok, Facebook, etc.)- Up-to-date with current trends, topics, and online conversations- Creative thinker with a good sense of what makes content engaging and shareable- Basic to intermediate editing skills (CapCut, Canva, or similar tools).- Strong awareness of social media trends, viral content, and audience behaviour.- Basic copywriting skills for captions and short-form content.- Good time management skills and ability to meet deadlines.- Good communication skills and ability to work independently as well as in a team environment.- Creative and open to experimenting with new ideas- Responsible and able to manage tasks independently- Positive attitude and receptive to feedback- Strong sense of ownership and accountability in assigned tasks