Content Creation: Design eye-catching static posts, carousels, infographics, and banners optimized for various social media platforms.
Template Development: Assist in building reusable, on-brand design templates to streamline our daily content publishing workflows.
Basic Video & Motion: Edit simple video clips, add on-screen typography, and create basic animations for short-form video formats like Reels and TikToks.
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Plan and produce short-form videos for TikTok and Instagram Reels that reflect collections, campaigns and in-store moments, shooting regularly at the office and stores.
Film with phone or camera and deliver polished edits ready to publish, including captions and on-screen text in our brand voice.
Direct simple shoots with colleagues, models or parents and manage basic asset organisation for repurposing across channels.
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You will create and maintain store visuals for Shopee, Lazada and TikTok Shop, including product listings, campaign banners, store decorations and promotional materials.
You will build and update product listings end-to-end with clear titles, descriptions, specifications, application notes, approved pricing and on-brand visuals.
You will optimise images and copy to meet platform requirements and improve conversion, while keeping presentation consistent across stores.
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You will create and maintain store visuals for Shopee, Lazada and TikTok Shop, including product listings, campaign banners, store decorations and promotional materials.
You will build and update product listings end-to-end with clear titles, descriptions, specifications, application notes, approved pricing and on-brand visuals.
You will optimise images and copy to meet platform requirements and improve conversion, while keeping presentation consistent across stores.
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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