1-2 years of hands-on experience in digital marketing, performance marketing, or media buying.
Strong ad copywriting skills in English, paired with functional written fluency in Chinese (Mandarin) and Malay (ability to craft localized hooks and campaign copy).
Demonstrated experience operating ad managers (Meta Ads Manager, Google Ads, TikTok Ads Manager, or LinkedIn Campaign Manager)....
Digital Marketing
Performance Marketing
Media Buying
Ad Copywriting
Meta Ads Manager
Google Ads
TikTok Ads Manager
LinkedIn Campaign Manager
Shopify
Shopee
Lazada
WooCommerce
Magento
Klaviyo
Mailchimp
Google Analytics 4
ROAS
CTR
CPC
CPA
CPM
LTV
CAC
Data Interpretation
Communication
F&B Marketing & Portfolio: 3–5 years experience managing social media accounts, content creation, and digital marketing for restaurants or consumer brands.
Content Creation Skills: Proficiency in mobile food photography, short-form video editing (CapCut, Reels, TikTok), and graphic tools (Canva/Adobe).
Strong Copywriting & Communication: Excellent written English and Bahasa Malaysia to craft engaging captions, press notes, and campaign copy....
Meta Business Suite / Meta Ads Manager
TikTok Business/Ads Manager
Content calendar planning & scheduling tools
Copywriting & caption writing
Social media analytics & performance reporting
Basic photo/video editing (CapCut
Canva
or similar)
Community management
Attention to detail / QC mindset
Solid experience across the full social media management spectrum; content strategy, community management, and campaign execution — with working knowledge of paid social advertising.
Comfortable using ad platform tools (Meta Ads Manager, TikTok Ads Manager, etc.) for basic-to-intermediate campaign setup and optimization.
Strong communicator and presenter, confident engaging directly with clients on strategy, performance, and recommendations....
Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly....
Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly....