全职 Restaurant Marketing Executive 工作, 薪水 up to MYR 4,000, VS Market Place Selangor 公司招聘中 - Ricebowl

F&B Marketing & Portfolio: 3–5 years experience managing social media accounts, content creation, and digital marketing for restaurants or consumer brands.

Content Creation Skills: Proficiency in mobile food photography, short-form video editing (CapCut, Reels, TikTok), and graphic tools (Canva/Adobe).

Strong Copywriting & Communication: Excellent written English and Bahasa Malaysia to craft engaging captions, press notes, and campaign copy.

Campaign & Paid Ad Experience: Practical knowledge of Meta Ads Manager, local influencer outreach, and promotional calendar planning.

Analytical Mindset: Ability to track social engagement, ROI on ad spending, and foot-traffic growth to deliver monthly executive reports.

Visual Content Creation: Shoot high-quality photos, short-form video reels, TikToks, and Stories capturing featured dishes, kitchen action, drinks, and restaurant ambiance.

Content Calendar Planning: Develop, schedule, and maintain a consistent monthly content calendar across platforms (Instagram, TikTok, Facebook, Google Business) aligned with promotional campaigns and seasonal holidays.

Copywriting & Brand Voice: Write engaging, appetite-appealing captions and promotional copy that reflect the restaurant's unique brand personality and tone.

Community Management: Actively monitor and respond to direct messages, comments, tagged posts, and online customer reviews (Yelp, Google, TripAdvisor) in a timely, professional manner.

Influencer & Media Outreach: Identify, invite, and coordinate visits with local food bloggers, micro-influencers, and media partners to drive buzz and user-generated content.

Paid Social Advertising: Set up, target, and optimize localized paid ad campaigns (Meta Ads, TikTok Ads) to drive foot traffic, online reservations, and delivery orders.

Campaign & Promotion Planning: Collaborate with restaurant management to conceptualize and promote special events, happy hours, seasonal menus, and holiday catering offers.

Trend & Viral Strategy: Monitor food trends, viral audio tracks, and social media formats on TikTok and Instagram Reels to adapt relevant trends quickly for the brand.

Cross-Department Coordination: Work closely with the kitchen and service staff to stay informed about daily specials, menu changes, and upcoming operational events.

Analytics & Performance Reporting: Track key performance indicators (engagement rates, follower growth, website click-throughs, reservation conversions) and deliver monthly analytics reports to management.