Senior Performance Marketing Specialist
Type: Permanent
Bonus: Up to 4 Months (Performance Based)
Work Mode: Hybrid
Working Hours: Monday to Friday, 10:00 AM – 7:00 PM
Job Overview
We are looking for a results-driven Senior Performance Marketing (Meta / Google) to plan, execute, and optimise paid digital campaigns across multiple platforms. This role is ideal for individuals who enjoy analysing data, improving campaign performance, and driving measurable business growth through digital marketing strategies.
You will gain hands-on exposure to multi-channel advertising, performance analytics, and cross-functional campaign execution in a fast-paced and growth-focused environment.
Job Description
Responsibilities
- Plan, execute, and optimise paid advertising campaigns across Meta Ads and Google Ads (And any other relevant platforms) to achieve clients’ business objectives.
- Monitor campaign performance, analyse data, and implement optimisation strategies to improve ROAS, CPA, CPL, and overall campaign effectiveness.
- Develop performance marketing strategies based on client goals, target audiences, budgets, and market trends.
- Conduct audience research, keyword analysis, A/B testing, and performance experiments to identify growth opportunities.
- Work closely with creative and account management teams to develop effective ad creatives, messaging, and campaign strategies.
- Monitor advertising budgets, prepare performance reports, and provide actionable insights and recommendations to clients.
- Manage multiple client accounts simultaneously while ensuring campaign quality, timely execution, and measurable results.
- Stay updated on digital advertising trends, platform developments, and new opportunities to improve campaign performance.