KOL Marketing
Influencer Marketing
Campaign Management
Communication Skills
Negotiation Skills
Social Media Marketing
Content Creation
Key Opinion Leader (KOL) Management
Social Media Strategy
Performance Analysis
Qualifications:• A degree holder, preferably in Marketing, Business, Data Analytics, Statistics, Information Systems, Computer Science, or a related discipline.• Minimum Years of Experience: 3 – 5 yearsCompulsory Skills:• CRM, Loyalty, or Digital Marketing experience• Strong analytical and problem-solving skills• Advanced Microsoft Excel and PowerPoint skills• Experience in campaign performance reporting and dashboarding• Experience working with data and systems• Stakeholder and vendor management skills• UAT testing and issue tracking experience• Ability to analyse and translate data into actionable business insightsNice-to-Have Skills:• Loyalty programme experience (e.g. airline, telco, banking, or retail)• Power BI, other visualisation tools• Experience supporting technology delivery or Agile projects• Experience with CRM platforms such as Capillary, Salesforce, Adobe Campaign, or Braze
Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Twelve or more years in marketing, with at least five in a head-of-function role carrying full budget accountability.
Track record in multi-outlet food and beverage, retail chain, or consumer-facing franchise businesses in Malaysia or the wider ASEAN region — you understand outlet economics, footfall, dayparts and the operational reality behind a campaign.
Demonstrable ownership of a marketing P&L, including having defended a budget to a chief executive or a board and delivered a measurable return on it.
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KOL Marketing
Influencer Marketing
Campaign Management
Communication Skills
Negotiation Skills
Social Media Marketing
Content Creation
Key Opinion Leader (KOL) Management
Social Media Strategy
Performance Analysis
KOL Marketing
Influencer Marketing
Campaign Management
Communication Skills
Negotiation Skills
Social Media Marketing
Content Creation
Key Opinion Leader (KOL) Management
Social Media Strategy
Performance Analysis