Own organic search performance (SEO) across group and brand websites, covering keyword research, on-page optimization, technical fixes, and backlink activity, and improving ranking for target commercial keywords.
Plan and run paid search and paid social campaigns (SEM) within agreed monthly budgets, monitoring cost per lead and reallocating spend toward the channels and keywords that convert.
Optimize content for AI and generative search engines (GEO) using structured pages, FAQs, and technical content, so that the group’s brands are cited accurately in AI-generated answers.
...