Education: Bachelor’s Degree in Marketing, Business Administration, Digital Media, Statistics, Information Technology, Business Information System or a related discipline.
Experience: Minimum 1 to 2 years of hands-on experience in CRM, Mobile App Marketing, Digital Engagement, or Loyalty Marketing.
Core Competencies:Proven track record in driving app user adoption, active engagement, and retention strategies.Strong familiarity with mobile app metrics (MAU, retention cohorts, conversion rate optimization).Direct experience in loyalty program management, gamification, and digital customer journeys.Basic understanding of cross-functional workflows (working alongside IT developers, marketing teams, and customer service ops).
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Currently enrolled in or recently graduated from a diploma or degree programme such as Business Administration, International Business, or a related field; suitable for candidates with 0 years of experience.
Willing to learn
Basic customer service skills and comfort using spreadsheets and messaging platforms for communications and simple record keeping.
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