Twelve or more years in marketing, with at least five in a head-of-function role carrying full budget accountability.
Track record in multi-outlet food and beverage, retail chain, or consumer-facing franchise businesses in Malaysia or the wider ASEAN region — you understand outlet economics, footfall, dayparts and the operational reality behind a campaign.
Demonstrable ownership of a marketing P&L, including having defended a budget to a chief executive or a board and delivered a measurable return on it.
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