Minimum two to three years of experience in influencer marketing, digital marketing, social media, advertising, or campaign management, preferably within an agency environment.
Demonstrated experience managing campaigns and coordinating clients, influencers, vendors, and internal teams.
Strong understanding of influencer marketing platforms, content formats, campaign metrics, and social media trends.
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2-5 years of relevant experience in client servicing, account management, campaign management, CRM, loyalty, digital marketing, MarTech or related fields.
Proven ability to independently manage clients, campaigns or projects.
Strong client communication, stakeholder management and presentation skills.
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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Minimum 1 year of experience in affiliate marketing, e-commerce, digital marketing, KOL/influencer management, or related fields. Relevant internship experience is a plus.
Diploma or Bachelor’s Degree in E-commerce, Marketing, Business Administration, Mass Communication, or related fields.
Familiar with TikTok Shop, Shopee, and affiliate marketing platforms.
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You hold a Diploma or Bachelors Degree in Marketing, E-Commerce, Business Administration or a related field.
Previous experience managing Shopee, TikTok Shop, Lazada or similar platforms is an advantage, and fresh graduates with strong interest in e-commerce are encouraged to apply.
Experience in livestream management, social media marketing or personal care and beauty products is an added advantage.
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