Host and appear on camera in short-form video for X (Twitter), TikTok, Instagram, and LinkedIn (market explainers, event reactions, street interviews, community segments).
Present fluently in both English and Mandarin, including switching between them within a single piece of content.
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* Minimum 2 years of experience in influencer marketing, creator partnerships, brand partnerships, social media marketing, business development, or related fields.
* Hands-on experience in influencer sourcing, outreach, negotiation, campaign execution, and relationship management.
* Familiar with major social media platforms, including TikTok, Instagram, YouTube, X, Facebook, and Xiaohongshu.
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Experience: 3–5 years of professional experience, ideally in education, coaching, sports management, gymnastics, dance, martial arts, or children's program coordination.
Pedagogical Knowledge: A deep understanding of child development and age-appropriate instruction. Experience teaching or coaching children is highly desirable.
Quality Focus: An eye for detail and a relentless commitment to service excellence and brand standards.
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Support event setup and pack-down, ensuring displays, stock, and promotional materials are ready on time. Keep a checklist and log issues for quick fixes.
Assist on-site with crowd flow, product demos, and simple POS tasks to keep sales moving. Communicate updates to the store or event lead.
Manage event timetables and run sheets for small activations. Confirm timing with vendors and staff the day before each event.
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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Recruitment & Talent Acquisition: develop recruitment strategies, streamline hiring processes, and build talent pipelines for roles including store managers, supervisors, kitchen and front-of-house staff.
Training & Development: design and deliver onboarding, job-specific training (food preparation, customer service, cash handling) and leadership development; ensure halal compliance training and monitor training effectiveness.
Employee Relations: foster open communication and engagement, manage morale initiatives, and resolve employee concerns, conflicts and grievances in line with company policy and local laws.
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