2 to 5 years of working experience as a Business Analyst or in a similar business analysis role.
Experience in the Financial Services Industry is highly preferred, particularly in banking, fintech, insurance, payments, lending, compliance, risk, digital banking, or related areas.
Strong experience in end-to-end business analysis activities, including requirement gathering, documentation, process mapping, testing support, implementation, and post go live support.
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1 to 3 years of hands-on experience in social and digital ad channels, with real exposure to at least one of the following: Meta Ads, TikTok Ads, or Google Ads (Search, YouTube, or Display Network).
Proficient in both Bahasa Malaysia and English, written and verbal.
Comfortable working with data; able to read campaign metrics and explain what they mean in plain language.
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