Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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- Diploma holder or Bachelor’s Degree holder- Professional communication skills.- Professional writing skills.- Critical & crucial thinking.- Attention to small details.- Have a great attention to details and be aware of the office surroundings at all times. Must be quick to react if met with mishap.
- Can effortlessly and independently adopt the fast-paced mindset. Must be able to work effectively and efficiently without constant monitoring and minimal supervision.- Have a positive go-getter attitude. Constantly try to improve your work performance and learn to be better at the tasks given.- Can work well in a team. Able to form a dynamic with the team and encourage the team members to be more energetic.- Able to think fast and act promptly when faced with issues no matter how minor or major. Can come up with brilliant ideas and solutions on how to overcome complications.- Can communicate effectively with the team members, superiors, operations support and the organization.- Happy to help with analyzing how we can improve the team’s progressiveness.- Capable of staying neutral and professional when faced with difficulties.
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