- Develop and implement effective PPC strategies to achieve client objectives, including lead generation, conversion optimization, and ROI maximization.- Manage and optimize paid advertising campaigns on platforms such as Facebook / Instagram Ads, LinkedIn Ads, and others.- Knowledgeable in Google ads is a plus.- Conduct keyword research, ad copywriting, and audience targeting to ensure maximum campaign performance.- Monitor and analyze campaign performance metrics, such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA), and make data-driven optimizations.- Stay informed about industry trends, algorithm updates, and best practices in PPC advertising to drive continuous improvement.- Collaborate with cross-functional teams, including account managers, designers, and developers, to ensure alignment and integration of PPC campaigns with overall marketing strategies.- Provide regular reports and insights to clients on campaign performance and recommendations for optimization.- Communicate with the client thru meetings the reports and updates on the campaignsMust have experience working as PPC or Media buyer for a digital marketing agency
Cross-Functional Bridge: Collaborate closely with Product, Finance, and Legal teams to align market opportunities with internal operational and technical capabilities.
Proactively identify reliability risks and drive improvements in capacity management, fault isolation, overload protection, disaster recovery, and failure drills. Work with development teams to address reliability issues in system architecture and implementation.