Optimization: Continuously monitor and assess the effectiveness and impact of marketing initiatives, using tracking and analysis to optimize performance.
New Product Development Vision: Lead extensive market research to identify emerging trends, consumer needs, and potential gaps for new product opportunities.
Campaign Ownership: Lead the execution of all marketing programs from start to end, driving collaboration across internal teams
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Strategic Positioning involves defining the value proposition of Discovery & Content (Engagement). This value proposition is about the broader Transaction Marketplace (GMV). The goal is to ensure partners understand the "top-of-funnel multiplier" that affects ecosystem health.
Get to Know the Team
The Regional Product Marketing (PMM) team's purpose is to deliver tangible value to our customers through well-designed, discoverable products that solve pain points and smoothen friction in their daily experiences. We do this by having an understanding of our customer and their needs, by defining meaningful and unique value propositions that can be brought to life through product and communication.
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Strategic Positioning involves defining the value proposition of Discovery & Content (Engagement). This value proposition is about the broader Transaction Marketplace (GMV). The goal is to ensure partners understand the "top-of-funnel multiplier" that affects ecosystem health.
Bachelor's degree from a university
Experience increasing consumer growth and engagement in large consumer internet companies in a product or marketing function.
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Strengthen and grow Greenlam brand specifications in banking and franchise projects through proactive engagement and sustained relationships management, with key decision-makers and architects and ensuring continued inclusion in project standards
Track specification progress, success rates and manage follow-up activities to convert specifications into sales.
Maintain accurate records by entering visit details, sample information, and client data into Salesforce CRM.
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Manage the 60/40+ basket, packaging, NHW dashboard, services and CSV initiatives for your brands.
Understand the in-store environment and contribute to category strategy, pricing and promotional recommendations, and SKU portfolio planning across key channels and customers.
Drive consumer centricity by applying innovation levers, executing the innovation pipeline and maintaining brand vibrancy through renovation initiatives.
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Understand the in-store environment and contribute to category strategy, pricing and promotional recommendations, and SKU portfolio planning across key channels and customers.
Drive consumer centricity by applying innovation levers, executing the innovation pipeline and maintaining brand vibrancy through renovation initiatives.
Contribute to the development and execution of integrated brand and ICP plans while monitoring brand performance, health and strategic alignment. Understand the business impact of PFME and TTS investments.
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