Trend Hooking: Rapidly adopt viral TikTok sounds, regional challenges, and street-food presentation styles to pull organic algorithmic traffic into the livestreams.
Campaign & Promo Execution: Structure and manage broader multi-channel digital campaigns to continuously push foot traffic to physical outlets like Mid Valley Megamall or Central i-City.
Team & Agency Leadership: Lead a compact creative team consisting of content creators, videographers, and graphic designers, translating live analytics into creative briefs.
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