Scripting & Storyboarding: Develop compelling run-of-shows, live-stream scripts, and outlines that capture the audience’s attention while strictly adhering to Ashley’s brand voice and promotional goals.
Production & Quality Control: Manage the technical setup of the stream. Ensure high production standards by monitoring lighting, audio clarity, visual quality, and overall presentation during every session to best showcase our products.
Performance Analytics: Track and analyze key live-stream metrics—including peak viewership, engagement rates, click-through rates, and total sales—to provide actionable insights and optimize future streams.
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Sales Conversion & Pacing: Effectively promote flash sales, exclusive live-stream vouchers, and limited-time offers. Use persuasive calls-to-action (CTAs) and create a sense of urgency to hit stream sales targets.
Content Collaboration: Partner with the Marketing team and your Live Stream Operations counterpart to review run-of-shows, scripts, and promotional hooks before going live.
Brand Representation: Ensure that all on-camera communication strictly aligns with Ashley’s brand voice—maintaining a professional, relatable, and inspiring tone at all times.
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Drive audience engagement and encourage sales during live sessions.
Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Multimedia, Mass Communication, Graphic Design, Graphic Design, Fashion Design, or related fields.
Passionate about fashion, styling, and social media trends.
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To work closely with the sales team on brand/product selling messages by implementing effective brand/product promotional programmes and creative campaigns.
To meet and satisfy the sales demand for stocks at optimum costs by planning and forecasting monthly and yearly sales budgets and ensuring smooth supply and delivery from Principals.
To ensure advertising and promotional costs are in line with agreed budget by constant monitoring and control of costs.
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