Own the technical reliability of CRM/CDP integrations and data synchronization, ensuring APIs, event feeds, identity mapping, and audience/conversion syncs between platforms.
Uphold data governance and consent requirements for targeting and tracking, including opt-out handling, suppression rules, and safe handling of customer identifiers in line with agreed standards.
Establish QA and monitoring routines for launches and ongoing operations, troubleshoot tracking/automation/data issues efficiently, and coordinate resolution with Engineering, BI/Data, and vendors.
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