Prepare monthly and campaign reports covering content performance, audience engagement, and paid media results, while identifying opportunities for improvement.
Coordinate with internal teams to ensure timely and accurate delivery of social media content and assets.
Stay updated on platform updates, social trends, and emerging digital opportunities, and share relevant insights with the team.
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Conduct audience analysis, keyword research, competitor benchmarking, and A/B testing to improve campaign effectiveness and scalability.
Ensure accurate implementation of tracking systems, conversion events, pixels, UTM tagging, and attribution models across campaigns.
Prepare detailed performance reports, dashboards, and post-campaign analyses with actionable insights and strategic recommendations for clients and internal stakeholders.
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Monitor brand health metrics, guest insights, and reservation trends to guide strategic decisions and optimize brand investments.
Develop and implement annual brand and marketing plans for the assigned portfolio that support sales targets and growth objectives.
Collaborate with the Head of Marketing and digital subsidiary/agencies to translate strategy into effective campaigns, promotions, and digital executions.
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The Customer Happiness Manager is responsible for building and sustaining a Gold Standard customer experience for MYSG.
This role oversees day-to-day support operations, ensures high-quality service delivery, and leads initiatives that strengthen customer trust and loyalty.
Beyond operational excellence, this role plays a key part in people development, service innovation, and budget planning, ensuring the MYSG support function remains scalable, efficient, and aligned with long-term business goals.
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Monitor brand health metrics, guest insights, and reservation trends to guide strategic decisions and optimize brand investments.
Develop and implement annual brand and marketing plans for the assigned portfolio that support sales targets and growth objectives.
Collaborate with the Head of Marketing and digital subsidiary/agencies to translate strategy into effective campaigns, promotions, and digital executions.
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