Data Tracking & Performance Measurement: Responsible for setting up and monitoring digital advertising tracking systems, in-depth analysis and tracking of CPL, CPC, CTR, CPA, CAC, and other social media engagement metrics to ensure maximum ROI.
Proficiency in Key Tools & Channel Operations: Proficient in using Google Analytics, Canva, Meta Ads platforms, independently manage digital marketing campaigns, and produce analysis reports.
Stay Ahead of Industry Trends & AI Advancements: Familiar with the latest digital marketing evolution trends, capable of skillfully utilizing AI-assisted tools and Meta & Google Performance to accelerate marketing output.
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Lead and motivate site teams, fostering a collaborative and productive work environment while ensuring safety protocols are followed.
Proactively identify potential site issues and develop effective solutions to minimize delays and cost overruns.
Maintain accurate site records, including daily reports, progress updates, and material logs, and communicate effectively with project stakeholders.
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