Work closely with internal marketing stakeholders, including paid media, content, design, website, SEO, and operations teams.
Test and improve campaign variables including audiences, creative angles, messaging, budgets, landing pages, offers, calls to action, and marketing funnels.
Support the development of insight-led content campaigns, including blogs, educational content, videos, webinars, customer stories, and downloadable resources.
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Participate in promotional events such as trade shows and seminars.
Craft responses to RFPs, proposals and contracts.
Develop and implement innovative and effective sales strategies to assist each team member in achieving its annual, quarterly and monthly sales and other assigned targets.
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Implement and manage SEO strategies to improve organic search rankings and drive relevant tra!c to Vanzo's website and online presence.
Analyze marketing campaign performance using tools like Google Analytics, social media insights, and other relevant platforms; provide regular reports with actionable insights and recommendations for improvement.
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Plan the calendar, produce, and create engaging and creative content for different social media platforms to drive followership and conversion traffic to increase sales.
Create graphics and edit photos/video to create awareness and interest within our target audience, driving traffic to engage with digital content.
Suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends to brand's goals.
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