Oversee the planning, scheduling, and publishing of organic content across platforms, ensuring consistency in brand voice, quality, and timeliness.
Manage community engagement; monitoring comments, messages, and discussions, ensuring appropriate responses, escalation, and brand-safe interactions.
Lead social listening initiatives to track sentiment, narrative trends, and public conversations relevant to client brands, using insights to inform content and campaign direction.
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Support the development and execution of marketing campaigns by translating marketing strategies into actionable content and deliverables.
Supervise and guide graphic designers, photographers, and videographers to ensure consistent visual branding and timely delivery of creative assets.
Lead creative execution for marketing projects, including conceptualisation of campaign visuals, content direction, and execution of approved creative ideas.
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Work closely with internal marketing stakeholders, including paid media, content, design, website, SEO, and operations teams.
Test and improve campaign variables including audiences, creative angles, messaging, budgets, landing pages, offers, calls to action, and marketing funnels.
Support the development of insight-led content campaigns, including blogs, educational content, videos, webinars, customer stories, and downloadable resources.
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