Drive growth experiments: Lead SEO A/B testing initiatives, using technical approaches to quickly validate the impact of page titles, page structure, and internal linking algorithms on traffic, and continuously iterate based on data.
Build SEO data assets: Guide engineers in integrating Search Console, GA4, and business databases to establish an end-to-end SEO evaluation framework from “impressions” to “revenue.”
Strong technical reasoning: Solid understanding of the web technology stack, including HTML, JavaScript, JSON-LD, and HTTP protocols. Able to quickly assess whether a technical implementation aligns with SEO principles.
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