Act as the primary lead for our PR agency, ensuring deliverables align with PSC’s strategic business goals.
Cultivate and maintain strong, strategic relationships with journalists, agency, bloggers, and key influencers to enhance brand visibility and secure organic media coverage.
Develop and implement comprehensive public relations strategies, press releases, media kits and communication materials.
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Plan the calendar, produce, and create engaging and creative content for different social media platforms to drive followership and conversion traffic to increase sales.
Create graphics and edit photos/video to create awareness and interest within our target audience, driving traffic to engage with digital content.
Suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends to brand's goals.
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