* Implement digital marketing activities and campaigns to capture the market share online and events.
*Develop or upload content or product updates on the website and digital channels to ensure the most relevant and accurate information is being shared.
*Attending to all online enquiries and questions.
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Create and design promotional material including posters, brochures, advertisements and other types of print and online media
Plan and develop integrated marketing strategies to increase lead generation and drive brand awareness, engagement and conversion. Frequently encompassing both digital and offline media
Brainstorm, plan strategies and execute innovative social media campaigns for multiple platforms according to brand guidelines
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We are seeking a creative, results-driven, and highly motivated Digital Marketing Executive to join our team. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various online platforms to increase brand awareness, customer engagement, and business growth.
Key Responsibilities
· Manage and execute digital marketing campaigns across social media and online advertising platforms.
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Create and design promotional material including posters, brochures, advertisements and other types of print and online media
Plan and develop integrated marketing strategies to increase lead generation and drive brand awareness, engagement and conversion. Frequently encompassing both digital and offline media
Brainstorm, plan strategies and execute innovative social media campaigns for multiple platforms according to brand guidelines
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Journey Mapping & Execution: Build, schedule, and manage automated email workflows and push notifications for our B2B (Employer) and B2C (Jobseeker) audiences.
Campaign Deployment: Handle the day-to-day execution of all email marketing campaigns, including basic copywriting, coordinating design, and ensuring accurate audience segmentation.
Optimisation: Continuously monitor email performance (Open Rates, Click-Through Rates) and run A/B tests to improve conversions and user retention.
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Support campaigns — support the launches, seasonal menus, promotions and collaborations that the Branding & Marketing Manager plans
Paid social support — set up and boost posts across Meta and TikTok under the Branding & Marketing Manager's direction. Monitor spend and basic performance, and flag what is and is not working
Local SEO support — keep our Google Business Profiles current across outlets (hours, photos, menus, review responses) and apply keyword and caption basics so our content is easier to find
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Conduct regular social media audits, monitor performance, and recommend improvements based on audience insights and campaign data.
Create and oversee content that resonates with key audiences, including HR leaders, business owners, working professionals, and enterprise decision-makers.
Maintain consistency across all customer-facing communications and brand touchpoints.
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