Coordinate and manage marketing campaigns across online and offline channels, including social media, digital advertising, in-store promotions, and events.
Collaborate with sales, product development, and external agencies to create compelling marketing collateral, promotional materials, and point-of-sale materials (POSM) that resonate with the target audience.
Conduct keyword research and implement SEO/SEM best practices to optimize website content and online advertising campaigns for maximum visibility and lead generation.
Manage and optimize digital marketing campaigns across various platforms (e.g., social media, search engines, email) to ensure maximum reach and return on investment.
Analyze campaign performance data and website analytics to identify trends, measure ROI, and provide actionable insights for continuous improvement and optimization of marketing efforts.
Plan, implement, and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising, managing budgets, monitoring performance, and maximizing ROI.