Data Analytics: Measure and report the performance of all digital marketing campaigns against established KPIs using analytics tools (e.g., Google Analytics).
Crisis Management: Act as the organization's spokesperson during times of crisis or reputation management issues. Develop crisis communication plans, prepare key messaging, and manage media inquiries effectively. Mitigate potential damage to the organization's reputation and maintain transparency and trust with stakeholders.
- To give advance notice to the public through distributing pamphlets, letters and other publicity materials approved by the authority prior to commencement of the work;
To explain and brief the public, residents, occupiers in the vicinity and proximity of the works on the impact of the construction activities before each construction stage;