Maintain proper file management by organizing and managing digital libraries for photos, videos, raw footage, design files, and templates, while ensuring backups are securely stored.
Data Analytics: Measure and report the performance of all digital marketing campaigns against established KPIs using analytics tools (e.g., Google Analytics).
Crisis Management: Act as the organization's spokesperson during times of crisis or reputation management issues. Develop crisis communication plans, prepare key messaging, and manage media inquiries effectively. Mitigate potential damage to the organization's reputation and maintain transparency and trust with stakeholders.