Commercial Growth- Drive and implement strategies to ensure Esports Integrated delivers strong ROI, meets revenue targets, and achieves sustained profitability for Impact Integrated.- Oversee program budgets and commercial performance, guiding sponsorships, event monetization, resource allocation, and external revenue generation.
Business Model Innovation- Lead the development of new business models, products, and services to secure ESI’s long-term financial sustainability and monetize its intellectual property and assets.- Collaborate with the CEO and Strategy teams to identify market gaps, conduct needs assessments, and expand initiatives through innovative commercial opportunities.
Strategic Partnership & Stakeholder Management- Lead and expand strategic partnerships with game publishers, IP owners, MESF, and key local and international esports stakeholders, driving collaboration and new initiatives.- Conduct research and due diligence to ensure strong brand alignment and identify high-value partnership opportunities.- Manage high-level engagements and serve as the primary contact for new partnership proposals and strategic discussions.
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Lead, align, supervise, and train department staff in achieving business plans and KPIs, as well as troubleshoot problems in managing day-to-day operations.
Ensure all advertising and promotional campaigns and launches are conducted in compliance with company policies, procedures, and guidelines.
Conduct research and analysis on potential markets, competition, product development, marketing campaigns, and promotions, and provide timely feedback with recommendations for future improvements.
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Provide leadership, guidance, and support to the People & Culture team while driving a positive, high-performing, and collaborative working environment.
Ensure consistency and proper implementation of company policies, HR procedures, and People initiatives across all departments.
Assist with payroll processing including salary calculations, statutory contributions, overtime, commissions, allowances, and benefits administration for full-time and part-time employees while ensuring payroll accuracy and compliance.
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Monitor brand health metrics, guest insights, and reservation trends to guide strategic decisions and optimize brand investments.
Develop and implement annual brand and marketing plans for the assigned portfolio that support sales targets and growth objectives.
Collaborate with the Head of Marketing and digital subsidiary/agencies to translate strategy into effective campaigns, promotions, and digital executions.
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