§ Manage relationships with external marketing agencies, media partners, and vendors,including briefing, performance monitoring, and cost efficiency evaluation
§ Lead performance marketing initiatives across digital channels including paid media,search, social media, and content marketing
§ Develop and manage localized marketing content strategies, including localized language campaigns and market-specific messaging
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Develop and implement innovative social media strategies across platforms such as Instagram, Facebook, TikTok, and Xiao Hong Shu.
Create, curate, and schedule compelling content (posts, reels, stories, etc.) that aligns with brand identity and marketing objectives.
Optimize content for SEO, including keyword research, on-page optimization (titles, hashtags, descriptions, alt text), and leveraging platform-specific algorithms to improve discoverability.
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