Performance Analytics & Optimization: Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
Customer Journey Personalization: Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.
Digital Asset Management: Manage and update content across all company websites, online platforms, and Google My Business profiles.
...
Organise all content assets into a structured, reusable Pre-Built Component Library for rapid repurposing
Continuously monitor and reverse-engineer ranking algorithms across Google, Shopee, Lazada, TikTok, and Facebook — translating findings into documented, repeatable strategies for page-one placement
Design and execute low-cost organic traffic tactics: programmatic SEO, platform-native features, and digital partnerships
...